Journal
| Title | Need of Revitalizing Energy Drinks with the power of Advertising: A Case Study of Salem City. | |
| Author's Name | Dr.G.Vadivalagan Mrs.N. Suganthi | |
| ISSN | 0974-7281 | |
| Page(s) | 43-58 | |
| Volume No. | 2 | |
| Issue Month | July 2010 | |
| Keywords | Energy Drink, Advertising Strategy, Media and Advertising Research | |
| Abstract | The study is undertaken to examine the advertising strategy of an energy dirnk and its advertising mix for attracting the customer. The objective of the study is to identify the advertising factors adopted for developing the advertising strategy for creating an effective advertising campaign of an energy drink in salem city. The sample size is 200 and the convenience sampling is used for collecting the data through an interview schedule.The results have been an alyzed in detail and on the basis of the obtained results, an advertising stategy of on energy dirnk has been suggested. |
<< Go Back to the List
