Journal
| Title | Examining the Groundnut Marketing Problems: A Study of Erode District in Tamil Nadu | |
| Author's Name | K.Kannusamy | |
| ISSN | 0974-7281 | |
| Page(s) | 49-59 | |
| Volume No. | 5 | |
| Issue Month | July,2013 | |
| Keywords | Groundnut Marketing, Tamil Nadu, | |
| Abstract | The role played by marketing agencies in the marketing system is indispensable. They help in expanding the markets for farm products and add value to the products. The functionaries of various marketing activities at market places adopt their own techniques of operations. The procedures of business and organization vary in accordance with the economic conditions, nature of the products, the area and the location of marketing. There are various intermediaries involved in groundnut marketing. They are Village Traders, Commission Agents and Oil Millers. The intermediaries involved in groundnut marketing are taking heavy risk. At the same time, the role played by the intermediaries in the marketing of groundnut is invaluable. Against this background, this study examines the intermediaries’ opinion about their business and problems faced by them. Sample intermediaries’ opinion has been analysed with the help of Factor Analysis and marketing problems faced by the intermediaries have been analysed with the help of Garrett Ranking Technique. |
<< Go Back to the List
