Guest Lecture on ‘Essentials in Digital Marketing’ (19 October 2019)

On October 19, 2019 a guest lecture was delivered on the topic “Essentials in Digital Marketing” by Mr. Tariq, Resource Person, Synergy Programme, CADD Centre, Aligarh; aiming to provide the students practical knowledge of the subject using its available software. The lecture covered diverse sub-topics like Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Email Marketing, and Digital Marketing as a Career, Scope of Digital Marketing, and Salaries in Digital Marketing jobs etc. Mr. Ejaz Ahmad Khan, Centre Coordinator, was also present during the guest lecture and addressed to the students’ queries after the session.

MBA- first & final year and BBA-final year students attended the lecture along with the faculty members. Dr. Waseem Ahmad, Director, ABIMS, felicitated the guests.

::Mohd Zubair